Filed under: Point Of View
I came across a post on Coolest Gadgets about a Camera phone diet sheet from a company called MyFoodPhone. Initially the idea of taking pictures of food, then receiving a high-fidelity record of your meals’ nutritional benefits seemed a little far out – but then realized this is a fine example of blurring the lines between devices and services to create a more seamless consumer experience.
This interface has some really great services to help motivate, provide easy access and offer support and for the information their users want:
+ Consistent access through a variety of devices- + Biometric Data to track weight, BMI, calories burned, etc.
- + Dashboard with dials let you know where you’re on-target and off-track
- + Tailored video clips chosen for your nutritional habits and needs
- + Food journal with a “visual photo album” and written comments
About 71 million people in the U.S. dieted in 2004, and the weight-loss industry took in revenue of $46.3 billion, according to Tampa, Fla., research firm Market data Enterprises Inc. For any industry, but especially saturated markets, competitive advantage can only be achieved by focusing on user goals and needs, then organizing the business strategy and operation around the understanding of this interactive brand experience.
Successful initiatives require user insight during the early stages of the development process then managing consumer interactions with the whole brand, not just focusing on one particular product, service or message.
technorati tags:mobile
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